Wealth Management

This is Life.

And Then Life Happens.

Life keeps moving on its own, first jobs, mortgages, promotions, most of it doesn't need anyone's help. Then something breaks through that a person can't get through alone. When that happens, they turn to the one person they already trusted, with their money. Their advisor.


A death. A divorce. A diagnosis. A retirement. In that moment, coordinating what comes next becomes the advisor's job too, whether or not it's billable, because there's no one else in the room.

Inspired by Clara Driscoll's opalescent glass designs at Tiffany Studios.

In plain terms

Uplevyl is an API that plugs into the tools your firm already uses.
Feed it a client's state, account type, and life event.
It returns a sequenced set of decisions, deadlines, and referrals, in under a second.

Is this for me

Is this for me

FOR THE MANAGING PARTNER, COO, OR CLIENT EXPERIENCE LEADER

Capacity and revenue per advisor. Both already under pressure.

Capacity and revenue per advisor. Both already under pressure.

Capacity and revenue per advisor. Both already under pressure.

A single life event unfolds as a stack of decisions, and each layer changes what the one before it meant.

The documentation: which form, how many certified copies, whether an agency accepts a copy or demands the original, that alone varies before anything else happens.
Then the jurisdiction: whether an asset is taxed, how much of it she gets to keep, and who's legally entitled to it in the first place can all depend on the state, and sometimes the county, she lives in.
Then the eligibility criteria within that jurisdiction, much the same way workplace rights works: was the retirement account his to begin with, or had he already inherited it from someone else, one path allows a spousal rollover, the other triggers an entirely different rule set. Had he reached his Required Beginning Date. Was there a will, or does the state's intestacy law decide who inherits.
Then the expert or institution the answer actually requires: an estate attorney for the retitling, a CPA for the portability election, the insurer with its own state-specific payment deadline, the employer's HR department for a death benefit, a plan administrator for a stock option that expires in 90 days if nobody knows to ask, each one a separate call, each with their own calendar.
Then the digital tools required to actually execute it: the custodian platform to move the asset, the CRM to log what was just decided, financial planning software to model what it means for retirement, sometimes a public locator tool just to track down a policy nobody remembers exists.

These workflows are highly complex, spanning jurisdictions, eligibility criteria, human experts, and software tools, all rooted in a single decision that has to be made correctly. In widowhood alone, there are at least twenty-two decisions like this one.


The most complex version of this event is disproportionately a woman's. We designed for that version first. Handle the hardest case correctly, and the simpler ones underneath it are already solved.

Advisor Discovery Conversation

Advisor Discovery Conversation

Mined language goes here, swapped in from the real transcripts before this ships.
Image illustrating the product’s features
Image illustrating the product’s features

Can it do what I need

DECISION ORCHESTRATION LAYER

DECISION ORCHESTRATION LAYER

The advisor becomes the switchboard.

The advisor becomes the switchboard.

Every line below is a separate manual thread, a call, an email, a form. The advisor has to pull all of it together in sequence, then manually follow up again each time something changes as a result of this life event.


Our research has shown that this coordination loop can run six months or longer, per case.

The switchboard disappears.

The switchboard disappears.

Same cast of characters. One motion instead of eight.

Jurisdiction-specific forms, notifications, affidavits, surfaced:

Jurisdiction-specific forms, notifications, affidavits, surfaced:

The exact paperwork her state and county require, identified the moment the life event is confirmed.

Connected with the right experts:

Connected with the right experts:

Estate attorney, CPA, or specialist, routed
automatically the instant a decision crosses into licensed territory.

The right tools, surfaced at the right time:

The right tools, surfaced at the right time:

Planning software, CRM, custodian platform, other platforms in the stack, called on exactly when each one holds a piece of the answer.

The client, kept in the loop, seamlessly, in the background:

The client, kept in the loop, seamlessly, in the background:

Status updates sent automatically as each decision resolves. No repeat calls. No "any news yet." The one thread that used to run through the advisor now runs on its own.

The life event itself still takes months to fully resolve. Figuring out what to do next, at each step along the way, doesn't have to. The advisor enters the state, account type, event-specific status, prior elections made, and client age. What used to mean hours of manually researching what comes next, and calling around to confirm it, now comes back sequenced, with deadlines and a referral flag, in under a second.
Widowhood is specified in full today. Divorce, disability, and retirement run on the same engine, specification work on each is underway now.

WINDOW 1 · 090 DAYS

7 Decisions

The crisis window. Death certificate, Social Security, inherited IRA, tax status, estate, life insurance, employer benefits.

WINDOW 2 · 90 DAYS12 MO.

9 Decisions

The reorganization window. Beneficiary updates, probate completion, Medicare, insurance review, will and POA, credit.

WINDOW 3 · YEAR 23

6 Decisions

The stability window. Tax penalty mitigation, Social Security optimization, investment reset, long-term care, housing, legacy.

7 + 9 + 6 = 22 decisions, each one
jurisdiction-specific, each one already mapped.

For your technology team, before they ask

Is it worth it

What We're Tracking Together

What We're Tracking Together

Advisor Hours Saved

Advisor Hours Saved

Advisor Hours Saved

Number Of Decisions Resolved

Number Of Decisions Resolved

Number Of Decisions Resolved

Number Of Referrals Routed

Number Of Referrals Routed

Number Of Referrals Routed

This isn't just our thesis.

CNBC

$54 trillion passing to widowed spouses, 95% of it to women.

Fortune

Industry facing a shortage of more than 100,000 advisors.

Washington Post

Trillions in boomer wealth now shifting to heirs.

THE HUMAN REALITY

"Quote to be added once secured."

Rebecca Johnson

Former Head Of Wealth, Zions Bank

Our visual language draws from the work of women whose contributions shaped science, craft, and design. Their names belong in the record.

Inspired by Maria Merian

Natrualist and Illustrator, 1699

THE HUMAN REALITY

"Quote to be added once secured."

Rebecca Johnson

Former Head Of Wealth, Zions Bank

Our visual language draws from the work of women whose contributions shaped science, craft, and design. Their names belong in the record.

Inspired by Maria Merian

Natrualist and Illustrator, 1699

THE HUMAN REALITY

"Quote to be added once secured."

Rebecca Johnson

Former Head Of Wealth, Zions Bank

Our visual language draws from the work of women whose contributions shaped science, craft, and design. Their names belong in the record.

Inspired by Maria Merian

Natrualist and Illustrator, 1699

WHAT BACKS THIS

WHAT BACKS THIS

THE DESIGN PARTNER PROGRAM

THE DESIGN PARTNER PROGRAM

Five Financial Advisory Firms. Filled in the order firms commit.

Five Financial Advisory Firms. Filled in the order firms commit.

You're one of five firms whose fingerprints are on how this gets built for the entire industry, before your competitors have ever heard of it.

Locked-in pricing for a designated period, the earlier you join, the more favorable the terms.
Direct input into the decision sequences and jurisdictional rules as they're built.
The stateless, no-PII architecture your CTO will want to see before anyone else does.

You're not testing a vendor's product. You're one of five firms whose fingerprints are on how this gets built for the entire industry, before your competitors have ever heard of it.

Locked-in pricing for the life of the partnership, the earlier you join, the more favorable the terms.
Direct input into the decision sequences and jurisdictional rules as they're built.
The stateless, no-PII architecture your CTO will want to see before anyone else does

Ready to see it against your own book?

Ready to see it against your own book?

Five Financial Advisory Firms. Filled in the order firms commit.

The Design Partner Program

Can I trust you

Five Financial Advisory Firms. Filled in the order firms commit.

You're not testing a vendor's product. You're one of five firms whose fingerprints are on how this gets built for the entire industry, before your competitors have ever heard of it.

Locked-in pricing for the life of the partnership, the earlier you join, the more favorable the terms.
Direct input into the decision sequences and jurisdictional rules as they're built.
The stateless, no-PII architecture your CTO will want to see before anyone else does

Five Financial Advisory Firms. Filled in the order firms commit.

The Design Partner Program

Can I trust you

Five Financial Advisory Firms. Filled in the order firms commit.

You're not testing a vendor's product. You're one of five firms whose fingerprints are on how this gets built for the entire industry, before your competitors have ever heard of it.

Locked-in pricing for the life of the partnership, the earlier you join, the more favorable the terms.
Direct input into the decision sequences and jurisdictional rules as they're built.
The stateless, no-PII architecture your CTO will want to see before anyone else does

In plain terms

Uplevyl is an API that plugs into the tools your firm already uses.
Feed it a client's state, account type, and life event.
It returns a sequenced set of decisions, deadlines, and referrals, in under a second.

In plain terms

Uplevyl is an API that plugs into the tools your firm already uses.
Feed it a client's state, account type, and life event.
It returns a sequenced set of decisions, deadlines, and referrals, in under a second.

In plain terms

Uplevyl is an API that plugs into the tools your firm already uses.
Feed it a client's state, account type, and life event.
It returns a sequenced set of decisions, deadlines, and referrals, in under a second.

In plain terms

Uplevyl is an API that plugs into the tools your firm already uses.
Feed it a client's state, account type, and life event.
It returns a sequenced set of decisions, deadlines, and referrals, in under a second.

WINDOW 1 · 090 DAYS

7 Decisions

The crisis window. Death certificate, Social Security, inherited IRA, tax status, estate, life insurance, employer benefits.

WINDOW 2 · 90 DAYS12 MO.

9 Decisions

The reorganization window. Beneficiary updates, probate completion, Medicare, insurance review, will and POA, credit.

WINDOW 3 · YEAR 23

6 Decisions

The stability window. Tax penalty mitigation, Social Security optimization, investment reset, long-term care, housing, legacy.

7 + 9 + 6 = 22 decisions, each one
jurisdiction-specific, each one already mapped.

For your technology team, before they ask

WINDOW 1 · 090 DAYS

7 Decisions

The crisis window. Death certificate, Social Security, inherited IRA, tax status, estate, life insurance, employer benefits.

WINDOW 2 · 90 DAYS12 MO.

9 Decisions

The reorganization window. Beneficiary updates, probate completion, Medicare, insurance review, will and POA, credit.

WINDOW 3 · YEAR 23

6 Decisions

The stability window. Tax penalty mitigation, Social Security optimization, investment reset, long-term care, housing, legacy.

7 + 9 + 6 = 22 decisions, each one
jurisdiction-specific, each one already mapped.

For your technology team, before they ask

This isn't just our thesis.

This isn't just our thesis.

CNBC

$54 trillion passing to widowed spouses, 95% of it to women

Fortune

Industry facing a shortage of more than 100,000 advisors

Washington Post

Trillions in boomer wealth now shifting to heirs

Advisor Discovery Conversation

Mined language goes here, swapped in from the real transcripts before this ships.
Image illustrating the product’s features
Image illustrating the product’s features