job description

Go-to-Market & Growth

job description

Go-to-Market & Growth

job description

Go-to-Market & Growth

Before You Apply — A Message from Our Founder

For generations, women have navigated systems never built with them in mind. The gaps in leadership, health, wealth, and opportunity were engineered into the world we inherited—and now, for the first time, we have the tools to build something better. AI gives us the chance to design technology that truly partners with the women and organizations working tirelessly to advance women and girls. Being trusted to do this work is both a privilege and a responsibility, and I am looking for people who feel that responsibility as deeply as I do.

Uplevyl is not a conventional workplace. We have a distinct culture. We exist to create meaningful impact for society, and we hold ourselves to a standard of moving fast while delivering quality that endures. We partner only with those who share our commitment to doing important work, and we build technology that opens doors, expands opportunity, and enables more people to participate and benefit.

We hire only A-players and compensate them accordingly. We do not compromise on talent, and we part ways respectfully when performance does not meet the standards required by our mission. Everyone at Uplevyl wears multiple hats. No task is beneath anyone. Decisions are driven by merit, not hierarchy. We prioritize customers over internal convenience, avoid politics, and maintain zero tolerance for unnecessary bureaucracy.

We move with urgency because the mission demands it. When the work calls for it, we stretch beyond traditional hours—not out of obligation, but out of genuine commitment to building something transformative. We look for people energized by bold problems, people who find meaning in momentum and possibility, and who bring a proactive, high-ownership mindset to everything they do. If you thrive in environments where innovation, purpose, and high standards come together, you will feel at home at Uplevyl.

Job Description

Uplevyl is building AI-powered knowledge and community infrastructure for organizations serving women. Our products include UpGenie (our domain-specific AI assistant), WeHub (our community platform), and the Future Forward Accelerator. We work with mission-driven partners to turn complex, high-stakes information into clear, trustworthy guidance while building communities that create lasting impact. 

We are seeking a Senior GTM (Go-To-Market) Lead to own and drive Uplevyl's growth strategy. This role exists to consolidate and strengthen our go-to-market efforts under a single strategic leader who can define our market positioning, generate demand, lead key growth initiatives, and ensure all GTM activities work together as a coordinated engine. 

The successful candidate will be responsible for shaping Uplevyl's voice across all external channels, driving qualified pipeline growth, leading existing GTM team members, and partnering closely with leadership to accelerate organizational growth.

Primary Qualifications

  • 7+ years of experience in Go-To-Market, Growth Marketing, Demand Generation, Brand Strategy, or related leadership roles.

  • Demonstrated experience owning messaging, positioning, and demand generation strategies. 

  • Proven ability to build and execute multi-channel GTM strategies across digital, community, and partnership channels. 

  • Experience managing and mentoring teams while maintaining hands-on involvement in execution. 

  • Strong track record of generating qualified leads and driving measurable pipeline growth. 

  • Excellent communication, storytelling, and content strategy skills. 

  • Experience collaborating cross-functionally with founders, leadership teams, product teams, and external partners. 

  • Ability to translate complex products, services, or technical concepts into clear and compelling value propositions. 

  • Strong analytical mindset with the ability to measure and optimize GTM performance. 

Desired Qualifications 

  • Experience working within mission-driven, social-impact, women-focused, or nonprofit ecosystems.

  • Familiarity with AI products, platforms, or emerging technology solutions. 

  • Experience building or growing communities as part of a GTM strategy. 

  • Hands-on experience with CRM systems, email marketing platforms, community platforms, and analytics tools. 

  • Founder, startup operator, or entrepreneurial experience is highly valued. 

  • Strong visual communication and brand storytelling instincts. 

  • Comfortable operating in fast-paced, high-growth environments with evolving priorities.

What Success Looks Like

First 15 Days

  • Audit existing GTM activities, assets, channels, and performance.

  • Assess current positioning, messaging, and growth opportunities. 

  • Develop and align the organization around a unified messaging framework. 

By 30 Days

  • Establish a cohesive content, community, and lead-generation strategy.

  • Define ownership and accountability across LinkedIn, email, WeHub, and partner-facing channels.

  • Ensure all GTM initiatives align to shared growth objectives.

By 60 Days and Beyond

  • Demonstrate measurable improvements in qualified pipeline generation.

  • Launch and optimize a WeHub activation strategy that contributes to growth.

  • Build a repeatable GTM operating model that compounds over time.

By Six Months

  • Uplevyl operates with a consistent and recognizable voice across all channels.

  • GTM functions as a coordinated growth engine rather than isolated activities. 

  • Community engagement actively contributes to business growth. 

  • Leadership spends significantly less time coordinating execution due to strong GTM ownership and accountability. 

Cultural & Work-Style Skills 

1. Ego Less, Impactful Collaborative Contribution
You collaborate across disciplines, share knowledge openly, and welcome feedback on architecture, code, and decisions. You care more about building the right system than about being “right”.

2. Ownership From Design to Delivery
You think beyond tickets. You take responsibility for the full lifecycle of what you build including architecture, implementation, testing, reliability, and iteration. You solve problems end-to-end rather than waiting for perfect specifications.

3. Mission-Driven Urgency With Technical Depth
You move quickly when needed, but never at the expense of long-term stability. You can distinguish when to build fast and when to build right and you communicate trade-offs clearly.

4. Agility in Ambiguity
You are comfortable building in evolving environments with partial information. You prototype, test assumptions early, reduce dependencies, and find creative paths through constraints.  

5. Purpose-Fueled Resilience & Curiosity
You stay steady when debugging complex issues, you learn rapidly, and you adapt as the product and architecture evolve. You draw energy from solving meaningful problems and building systems that open doors for millions of women.