The Thought, Purpose, & People Behind Uplevyl

Uplevyl CEO Shubhi Rao sat down with Karen Tso and Steve Sedgwick from CNBC to talk about The AI Gender Data Gap.

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Inspired by Clara Driscoll's

Opalescent Glass Designs at Tiffany Studios.

Most AI systems weren't built for everyone

— SHUBHI RAO FOUNDER & CEO, UPLEVYL

Published on CNBC

June 2026

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Inspired By Alice Bailly

The Only Company

Engineering the enterprise orchestration layer for lived experience.

With a purpose-built knowledge engine of verified, first-party, and permissioned data.

Orchestrating high-stakes workflows across workplace rights and wealth & advisory intelligence, where generic AI falls short.

Building AI as a craft, with the care and responsibility required to serve both women and men.

Inspired By Alice Bailly

What Guides Us

Public Good First

We put societal good above our own interests, and we hold ourselves accountable to the people our platform serves.

Urgency with Excellence

We move quickly without cutting corners. We use AI in everything we do, to think better and move faster, and we hold ourselves to the bar we ask of the people we hire.

We move quickly without cutting corners. In a fast- changing AI landscape, we ship high-quality products, learn in public, and refine with rigor to help deliver progress that is trustworthy, useful, and durable.

Partnering with Purpose

We work with organizations whose work we admire. We listen first, co-design solutions, and share the credit.

Technology for Broad Access

We build technology that expands access and agency, so more people can participate and benefit.

What Inspires Us

The moments that matter most in a person’s life—their safety, their job, their money, their rights—run on information that is scattered, outdated, and hard to trust. We are inspired by what becomes possible when that knowledge, built through the gender lens, is verified, organized, and put directly into their hands.

What Drives Us

A simple conviction: in high-stakes domains like rights, law, and financial security, generic AI is not enough. The decisions, actions, and protections people stake their lives and livelihoods on require a purpose-built orchestration engine powered by verified, native data. That is what we build—and why our work is urgent.

What Drives Us

A simple conviction: in high-stakes domains like rights, law, and financial security, a generic AI is not enough. The answers people stake their lives and livelihoods on need a purpose-built system with verified, native data. That is what we build, and it is why the work is urgent.

Inspired by Suzani Central Asia

Our Journey

We began with a simple but ambitious idea: build a secure, women-forward intelligence platform grounded in verified, trustworthy knowledge. This foundation set the stage for everything that followed.

2020

Concept & Foundation

We began with a simple but ambitious idea: build a secure, women-forward intelligence platform grounded in verified, trustworthy knowledge. This foundation set the stage for everything that followed.

2021

Building the Knowledge Core

We invested deeply in creating authoritative, first-party content across professional, personal, and financial domains. This formed the early knowledge architecture that would later power UpGenie and all our enterprise solutions.

2022

Product Buildout

We developed and launched our Android and web applications, establishing the initial user experience, technical spine, and operational workflows. This was the year UpGenie’s underlying ecosystem quietly took shape.

We developed and launched our Android and web
applications, establishing the initial user experience, technical spine, and operational workflows. This was the year UpGenie’s underlying ecosystem quietly took shape.

2023

UpGenie Launch

We introduced UpGenie, our proprietary female- forward AI engine designed to turn fragmented information into secure, contextual intelligence. This marked a major shift from “platform” to “intelligence layer.”

2024

Enterprise Validation

We ran multiple enterprise pilots across diverse
organizations to pressure-test the suite, refine security, validate impact, and strengthen reliability. These real- world engagements shaped the enterprise- grade architecture we operate today.

2025-Present

Platform Expansion & Scale

We work with organizations that advance and support audiences including survivors, patients, caregivers, employees, entrepreneurs, merchants, suppliers, clients, lawyers, and advocates.

TRUSTED BY BUSINESSES AROUND THE GLOBE

Meet the Leadership

We are a team of engineers, lawyers, strategists, designers, and domain specialists. The people who build Uplevyl aren’t just looking for a job—they’re looking for a place to master their craft on work that actually matters.

What brings us together is a shared instinct to see the whole picture. Whether we’re drafting policy rules, engineering data pipelines, or shaping enterprise workflows, we look at how the entire system fits together so we can tackle the complex, messy challenges across gender, economic, civic, and health equity.

For us, deep domain expertise and human purpose go hand in hand with getting things done. They shape our empathy, ground our craft, and drive how we build.

We’re a team of domain experts including engineers, marketers, designers,
storytellers, and educators.

The unique thread of connection for the Uplevyl team is our expertise and our deep connection to service.

Each of us feels a tremendous need to give back to our communities.

Our team serves on nonprofit boards, mentors young talent, and actively engages with
organizations that align with our values and vision for the future- including the intersection of gender equity, economic equity, educational equity, health equity, civic equity and animal welfare.